Since 1907, the hallmark of Alan Paine products has been quality and craftsmanship in luxury fibres.  Throughout their illustrious history they have clothed sportsmen and women, an eminent explorer, a pope and knitted sweaters for royalty.  Heritage, quintessential English styling and quality is in their DNA.

The brand’s founder, William Paine, almost certainly developed the first cable sweaters.  Bespoke club coloured trim sweaters were the brand’s speciality during the early years and, before long, the club colours were worn by every cricket, rowing, tennis and golf club in England.  Their most famous unofficial patron, HRH Edward VIII (Prince of Wales) was often seen wearing this style of regimental stripe sweater whilst playing golf and ensured it became one of the must-have fashion items of the 1930’s.

In 1950, William’s son, Alan Paine, took over the business.  The company continued to flourish and the brand developed a reputation for quality classic English sweaters.  Rapid expansion into global markets took place, in particular the US, Spain, Italy and Scandinavia.  The brand has developed far beyond their core base of classic knitwear to incorporate a successful country wear collection encompassing an extensive range of stylish classic and contemporary coats, jackets, waistcoats and accessories for both men and women in a variety of stunning fabrics, all offering the characteristic quality associated with Alan Paine.

Their pure wool Combrook tweed range has been a perennial favourite since the inception of the collection and the soft handle tweeds are available in classic and contemporary colourways.  Their award-winning, all-weather protection men’s field coat is a fully functional coat jam-packed with all the features you’d expect from a shooting coat, from copious pockets, including deep cartridge pockets and a handy secure internal pocket, to reinforced seams for additional durability.

Crafted in the UK from a durable wool blend, Alan Paine’s Rutland tweed collection has become a firm favourite with gamekeepers and beaters alike.  Designed to withstand the elements yet tough enough to tolerate all the great outdoors throws at it, the popular range includes a men’s shooting suit and ladies waterproof coat and gilet.

If you’re a lover of tweed but prefer a lighter weight option, Alan Paine offer several alternatives.  Their Axford technical tweed effect range of shooting staples is a lighter yet robust option with all the functionality you’d expect.  Crafted from a pure cotton twill exclusively developed for Alan Paine, the all-weather machine washable men’s field coat has the appearance of tweed with the benefits of progressive performance wear.  Similarly, the Didsmere ladies coat is crafted from a digitally printed waterproof and breathable coated Polyester and, with its luxurious long pile faux fur lining, is ideal for cooler autumn and spring days.

From tweed to performance wear, essential mid-layers, fleeces and accessories, Alan Paine will take you from town to country.  The company is extremely proud of its English heritage and still holds the same traditional values that were the backbone of the company under the leadership of both William and Alan Paine during the early years.